A Step-by-Step Guide to Setting up Your First PPC Campaign

PPC or pay-per-click advertising is an excellent way for a company to market its business. After all, unlike other methods that often take a considerable amount of time to produce the desired results, these types of campaigns can generate a lot of traffic, good leads, and sales quickly. To put things into perspective, paid ads generally receive around sixty percent of clicks for searches that involve commercial intent. Pay-per-click users are far more likely to transform into paying customers than other visitors, meaning that it is not only bound to reel in potential prospects but encourage existing buyers to return too. And with the services of a San Francisco PPC Agency, a business can improve its consumer acquisition and retention rate.

Setting up a pay-per-click campaign, especially for first-timers, can be a little tricky and complicated. And while having the services of a reputable PPC agency can go a long way in attaining the desired outcome, there are a few things that all businesses interested in this marketing approach must know. To this end, here’s a step-by-step guide that should help. 

1. Establish the intended audience’s persona

For any advertising campaign to work, a business must first establish the target audience’s persona. And the pay-per-click marketing is no exception. After all, without a clear understanding of their expectations, needs, shopping habits, and demographic, it’ll be impossible to determine the keywords that prospective customers may use to find a company’s offerings. It’s also worth checking the competition to incorporate ideas that work into the marketing strategy and avoiding those that don’t. This is especially important in flagging negative keywords because this won’t just cost a business more. But they can also have a negative impact on the placement of the ad.

2. Allocate a budget for the campaign

Compared to other digital marketing strategies, the pay-per-click approach delivers immediate results. However, this comes at a cost. And if a business is working under limited financial resources, it pays to carefully narrow down the keywords to those that are within its price range and are worth the investment to get the highest returns. By setting a limit on cost-per-click for every keyword given, a business can work out the numbers to get much better conversion rates and better revenue per consumer. 

3. Hire a San Francisco PPC agency

Once a budget has been set for the pay-per-click marketing strategy of the business, the next step is to find and secure the services of a PPC agency. Conceptually, the idea behind PPC is relatively easy to understand. However, this doesn’t necessarily mean that it’s easy to do. For a business to reap the rewards of this approach, it must have the assistance of the right specialists. And this will depend on several factors such as confirming its reputation as a reliable company, checking its industry experience, and comparing prices to get the best possible deal. 

4. Create a catchy ad copy 

The copy plays a bigger role in advertising than people realize. To consider the copy as important stands as somewhat of an understatement. Even with an excellent range of keywords and an accurate customer persona, the PPC campaign of a company won’t move forward without a good ad copy. Fortunately, the job is neither as complicated nor as difficult as it appears. And with the inclusion of a headline, display URL, description, and call-to-action, a business will put itself in an advantageous position to create more leads and improve its customer base.

5. Monitor, adjust, and enhance 

It’s rare for any digital marketing strategy to become a success overnight. As effective as they might be in generating exposure and improving visibility, they often come with steep learning curves. And PPC advertising is no different. It is therefore essential for a business always to monitor the metrics of the campaign to better adjust and enhance it to get the best outcome. From the rate of clicks to the conversion returns, a business that continues to adapt and improve upon its pay-per-click campaign is far more likely to succeed than those that don't.

Pay-per-click is an effective advertising tool that every business should incorporate within their digital marketing strategies. If done correctly, it can elevate the sales of a business quickly. And by pairing the above mentioned steps with the services of a capable and trustworthy PPC agency and a carefully planned and comprehensive campaign, a business will maximize its chances of succeeding in its digital marketing efforts and reach out to the right consumers to generate higher profit margins.