Content vs Backlinks: Here’s Why Your Site Needs Both

Improving your website's domain authority (DA) score will increase your site's profile and traffic volume. Sites optimized for search engines have higher DA scores and higher search engine ranking page (SERP) placements on relevant keyword searches. The first page of search engine results lists sites with the highest DA scores. Research indicates at least 71% of the traffic generated by search results follows links to sites on the first results page, making it crucial for sites to have high DA scores.

Implementing search engine optimization (SEO) strategies will increase your site's DA score. Content and backlinks are two effective search engine optimization tools. Utilize both to boost your site's DA score and increase traffic.

SEO Content


Content refers to the material presented on websites. It includes company information, product descriptions, articles, meta descriptions, photo names, tags, and blog posts.



Backlinks are also known as inbound links. These links appear on other websites and lead to content on your website.

Benefits of Content


A website's content identifies its focus. Search engines use crawlers to gather data about websites. Crawlers identify common keywords from your site's content to determine its relevance and assign your site's DA score.

Sites with minimal content have fewer keywords. These sites will appear in fewer search results.

Benefits of Backlinks


Search engine crawlers use links to travel from site to site when they gather data and evaluate websites. Crawlers may not access your site if there are no external links to your site.

Crawlers assign more authority to sites with more backlinks. Relevant backlinks from sites with strong DA scores lend credibility when they link to other sites. Search engines give higher DA scores to these sites.

Content Essentials


Search engines favor sites featuring quality content that is authoritative and trustworthy. Sites with quality content include essential SEO tools, such as keywords, meta descriptions, tags, and outbound links.

Content keywords are recognized and recorded by search engine crawlers. The Complete Guide to SEO On-Page Content Optimization is a free resource that outlines how to research keywords to determine the ideal keywords and search terms to integrate into your text. This is the ultimate guide to content optimization. LinkGraph also provides useful tips to learn how to monitor your DA score to determine if you have achieved your SEO goals.

The text used to describe the content on a webpage is called meta description. It is often featured on the SERP results listed by search engines and can increase relevant traffic to your site because it identifies the content presented on the page.

Outbound links lead to other websites. Linking to reputable, relevant sites increases your site's credibility, elevating your site's DA score.

Backlink Essentials


Backlinks from relevant sites can strengthen your DA score, but backlinks from problematic sites can lower your DA score. Unsuitable sites include sites noted for spam content.

Sites that are not relevant to your site's focus generate weak backlinks. For example, it is unlikely a site featuring makeup tips would generate relevant traffic for your site if your focus is on selling pet supplies. Irrelevant sites do not increase credible site traffic. People who follow links from those sites are more likely to leave your site without clicking on links on your site, which increases your site's bounce rate. Sites with higher bounce rates receive lower DA scores.

Generating Content


On-site content is the text presented on your website. SEO marketing experts can produce great content that integrates all the SEO content elements to increase your site's DA score.

Your web developer should also use SEO strategies when developing or updating your website. Web pages should have meta descriptions that include target keywords. Photographs and videos should be given relevant file names and given relevant descriptions containing appropriate keywords when possible. Visual content with appropriate tags and descriptions will appear on search results for images or videos, which is another way of boosting site traffic. Knowing the best conversion optimization tips is also a big help!

Generating Backlinks


Generate backlinks by contributing blog posts to relevant sites. Guest blogging will raise your profile and credibility within your industry. Include a link to your site in your bio to increase your number of relevant backlinks.

Post links to new site content on your social media accounts. Attract traffic and increase the number of searches your post appears in by including hashtags and keywords. Establish yourself as an authority in your field. Be available for interviews. Being named as an industry authority will increase references to your site and can generate additional backlinks.

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