"Faster Than A Speeding Bullet" - DC Teams With Hendrick Motorsports
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May 15 2014, 12:05 PM
The latest Super Hero team up and will no doubt create a licensing juggernaut. DC Comics and NASCAR ... the possibilities are endless. Cars and comics seem like a no brainer to me.
CONCORD, N.C. – Warner Bros. Consumer Products (WBCP), in conjunction with DC Entertainment (DCE), has joined forces with 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports in a unique three-year agreement that will allow the team and its partners to develop consumer promotions and original content to engage youth, drive fan excitement and energize licensed merchandise initiatives.
WBCP and DCE will work with Hendrick Motorsports and its partners to build on- and off-track programs teaming star drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. with the most recognized characters in Super Hero lore, including Batman, Superman, The Flash and Green Lantern.
“We are excited to partner on a long-term program that brings together Hendrick Motorsports’ super hero drivers with the Super Heroes of DC Comics,” said Brad Globe, president, Warner Bros. Consumer Products. “This partnership will allow us to offer NASCAR and DC Comics fans unique experiences that tap into the storylines of our characters and the successes of these four world-class athletes.”
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The latest Super Hero team up and will no doubt create a licensing juggernaut. DC Comics and NASCAR ... the possibilities are endless. Cars and comics seem like a no brainer to me.
CONCORD, N.C. – Warner Bros. Consumer Products (WBCP), in conjunction with DC Entertainment (DCE), has joined forces with 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports in a unique three-year agreement that will allow the team and its partners to develop consumer promotions and original content to engage youth, drive fan excitement and energize licensed merchandise initiatives.
WBCP and DCE will work with Hendrick Motorsports and its partners to build on- and off-track programs teaming star drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. with the most recognized characters in Super Hero lore, including Batman, Superman, The Flash and Green Lantern.
“We are excited to partner on a long-term program that brings together Hendrick Motorsports’ super hero drivers with the Super Heroes of DC Comics,” said Brad Globe, president, Warner Bros. Consumer Products. “This partnership will allow us to offer NASCAR and DC Comics fans unique experiences that tap into the storylines of our characters and the successes of these four world-class athletes.”
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