Amazon Eyeing Android-based Gaming Console?

Instead of just selling established gaming consoles, Amazon, one of the world’s largest online retailers, is rumored to be entering the increasingly competitive gaming market with it’s own yet-to-be-named console. It has been reported that this gaming console will be more affordable than the most popular consoles. It will run on the Android platform against such competitors as the crowd-funded Ouya and Gamestick as well as the recently released Shield by Nvidia. 

Game Informer claims that this console could be available by the end of 2013, possibly even in time for Black Friday (November 29th) - the biggest shopping day of the year. It is unknown whether or not the gaming console will address the needs of gamers that want to play online flash-based or downloadable software, such as many of the games available on online casinos and virtual poker rooms, as well as MMO gaming. 

With this potential gaming console, Amazon will be able to leverage currently available titles available in its own Kindle Fire marketplace. Considering that Amazon already has established relationships with the key developers of Androids biggest titles, it is possible that Amazon could displace other Android platforms with less available capital and influence, and dominate the market. This will depend on cost factors, and whether or not players are able to access a large variety of games.  

Recent rumors of the Amazon console being powered by a Qualcomm MPQ chip, which is currently being used in smart TV and set-top boxes, could mean that the gaming aspect of the Amazon device could only be one its possible features. It makes sense that Amazon would want to combine games, movies, and music in one all-encompassing living room box. This would make it a much cheaper option than the new Xbox console or the PS4 and entice families that wouldn’t otherwise purchase a gaming console. 

There are currently no leaked images of this console nor any idea about its possible size and shape.

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