World Soccer: Move Over IRON MAN 2, The WORLD CUP Is Coming...

World cup 2010 logo
As if we needed reminding, nothing, and I mean nothing, gets in the way of the World Cup.  Not even you, Tony Stark.

Via The Hollywood Reporter:

"Many countries come to a standstill during the World Cup games, especially if the home team is playing," Warner Bros. international distribution president Veronika Kwan-Rubinek said. "In the football-crazy countries, theater admissions are down dramatically on the days of the games, and event movies that need a male audience suffer."

With that in mind, Paramount opened the summer season's first big tentpole -- Marvel Studios' "Iron Man 2" -- in a handful of global territories Wednesday and will add dozens more by the weekend. That's a week or more before the pic's May 7 domestic bow.

Paramount International topper Andrew Cripps said the move would "give us an even longer period before the World Cup."   Earlier is better, agreed David Kornblum, vp international theatrical sales at Disney.

Research shows the first three weeks of a film's overseas run before the World Cup begins generate "anywhere from 75%-85% of overall boxoffice," with the film subsequently marking weekly declines of up to 50%.

Finally, a summer blockbuster I can get excited about!

Follow Omar Shamout on Twitter: @Shamout

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