Mobile DTV: Programming And More On The Go
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Feb 15 2010, 3:02 PM
Broadcast technology just continues to astound and amaze me. I am particularly fascinated by the fact that compatible phones (and I feel that term is now inadequate) with built in GPS will receive location-specific ads, while the standard versions will be able to request more information about products with just a push of a button. But will this provide a much needed boost to local broadcasters?
Who has time to sit on the couch and watch TV anymore? In the last 10 years, broadcasters have lost 25 percent of their audience. So to win back some viewers, the industry has a plan to grab their attention while they are on the move.
Beginning in April, eight television stations in Washington, D.C., will broadcast a signal for a new class of devices that can show programming, even in a car at high speed. In all, 30 stations in Atlanta, Chicago, Los Angeles, Seattle and Washington have installed the necessary equipment, at a cost of $75,000 to $150,000.
via www.nytimes.com
Broadcast technology just continues to astound and amaze me. I am particularly fascinated by the fact that compatible phones (and I feel that term is now inadequate) with built in GPS will receive location-specific ads, while the standard versions will be able to request more information about products with just a push of a button. But will this provide a much needed boost to local broadcasters?
Who has time to sit on the couch and watch TV anymore? In the last 10 years, broadcasters have lost 25 percent of their audience. So to win back some viewers, the industry has a plan to grab their attention while they are on the move.
Beginning in April, eight television stations in Washington, D.C., will broadcast a signal for a new class of devices that can show programming, even in a car at high speed. In all, 30 stations in Atlanta, Chicago, Los Angeles, Seattle and Washington have installed the necessary equipment, at a cost of $75,000 to $150,000.
via www.nytimes.com
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