PINKBERRY: THE MOVIE (video)

Over at Deadline, Mike Fleming posted this very funny video made by the lit department at WME (that's William Morris Endeavor to you non-Hollywood savvy folks).  According to Fleming, the short was directed by Dave Green, and the Ari-esque agency head is played by Miles Fisher. The WME agents who took part include Dave Wirtschafter, Rob Carlson, Kim Bilek, Simon Faber, Jason Spitz, David Karp and David Lubliner. Plus a cameo from director Rob Cohen (who apparently has some free-time ever since MEDIEVAL fell apart).

For the folks who don't live near a Pinkberry, that is the name of a popular frozen yogurt franchise that is mainly located in Southern California with several stores in New York.  The yogurt has a very passionate and loyal following, and it only makes sense this built-in audience would take the movie version to at least a 60 million box office weekend opening.  Of course it's Hollywood, so we can expect some parallel development with YOGURTLAND: THE MOVIE.

Mike Le is a writer/producer living in Los Angeles.  Follow him on Twitter:  @DFTVYP