The Next Big Thing: VIRAL BOOK TRAILERS! (VIDEO)

With tongue firmly planted in cheek, publishers have recently leaked viral book trailers to PRIDE & PREJUDICE AND ZOMBIES (which has sold more than a million copies) and the new ABRAHAM LINCOLN: VAMPIRE HUNTER both written by Seth Grahame-Smith, the master of literary mash-up.

"PRIDE AND PREJUDICE AND ZOMBIES" trailer:

"ABRAHAM LINCOLN: VAMPIRE HUNTER" trailer:

I'm hoping this starts a trend with other publishers.  With the release of the Apple iPad potentially changing the game of e-reading as a multi-media experience, imagine consumers could now preview actual trailers to books before downloading them.   

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