With tongue firmly planted in cheek, publishers have recently leaked viral book trailers to PRIDE & PREJUDICE AND ZOMBIES (which has sold more than a million copies) and the new ABRAHAM LINCOLN: VAMPIRE HUNTER both written by Seth Grahame-Smith, the master of literary mash-up.
"PRIDE AND PREJUDICE AND ZOMBIES" trailer:
"ABRAHAM LINCOLN: VAMPIRE HUNTER" trailer:
I'm hoping this starts a trend with other publishers. With the release of the Apple iPad potentially changing the game of e-reading as a multi-media experience, imagine consumers could now preview actual trailers to books before downloading them.