Kim Kardashian Is Voluptuous - But Is The Logo Brilliant Too?
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Feb 2 2010, 11:02 AM
The other night my girlfriend and I counted 28 billboards (including electronic ones) along a stretch of Santa Monica Boulevard that is less than 2 miles long. She didn't know that Los Angeles was one of the few places where the billboards are this plentiful. You take it for granted after a while, probably because it gives you something to focus on other than traffic.
I also run along the same stretch of billboard real estate several days a week. Today I noticed a new ad up:
Forget the fact that her face in this photo gives me the impression that she's a succubus who wants nothing more than to steal my soul. I want to examine the logo.
First, props to the designer(s) for trying to use her initials (KK) as the main design element. But are we really looking at Ks, or are those boobs? As a red-blooded American male, that's my first thought. And thus I can't decide if this is a breakthrough in graphic design and typography, or something terrible that will send us into a Dark Age in advertising.
Is there a stronger tool in advertising than marketing mammaries? Kudos to Kardashian and crew for raising or lowering the bar. I don't know what you've done, but given my first thoughts, I think you're about to make fat stacks of cash.
Sidebar: These are neither the largest nor most impressive breasts on Santa Monica Boulevard.
The other night my girlfriend and I counted 28 billboards (including electronic ones) along a stretch of Santa Monica Boulevard that is less than 2 miles long. She didn't know that Los Angeles was one of the few places where the billboards are this plentiful. You take it for granted after a while, probably because it gives you something to focus on other than traffic.
I also run along the same stretch of billboard real estate several days a week. Today I noticed a new ad up:
Forget the fact that her face in this photo gives me the impression that she's a succubus who wants nothing more than to steal my soul. I want to examine the logo.
First, props to the designer(s) for trying to use her initials (KK) as the main design element. But are we really looking at Ks, or are those boobs? As a red-blooded American male, that's my first thought. And thus I can't decide if this is a breakthrough in graphic design and typography, or something terrible that will send us into a Dark Age in advertising.
Is there a stronger tool in advertising than marketing mammaries? Kudos to Kardashian and crew for raising or lowering the bar. I don't know what you've done, but given my first thoughts, I think you're about to make fat stacks of cash.
Sidebar: These are neither the largest nor most impressive breasts on Santa Monica Boulevard.
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