ESPN Streaming Its Way To XBOX360?

The content ambitions do not end there. Microsoft has held in-depth talks with the Walt Disney Company about a programming deal with ESPN, according to people close to the talks, who requested anonymity because the talks were intended to be private.

For a per-subscriber fee, ESPN could provide live streams of sporting events, similar to the ones available through ESPN 360, a service that is available from some high-speed Internet providers. Microsoft could also create some interactive games in association with ESPN, the people said. One of the people said the deal was not imminent. The companies declined to comment.

via www.nytimes.com

XBOX360 is, in my view, the greatest entertainment trojan horse on the market. I already spend the bulk of my entertainment time on the 360 and having the ability to stream high quality out-of-market sports footage is another huge enticement.

Now who do we have to cajole to up the friends limit over 100 users? That's a ridiculously low limit for what is supposed to be a socially connected device.

Help us out, Microsoft!

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